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Who Is on the Internet, What Are They Doing, and How Do We Reach Them?

 •  May 15
Though only 30% of the world is online according to the infographics from Ragan.com, that is still a whopping 2,095,006,005 people who spend what is equivalent to 3,995,444 years online. This makes up a substantial marketing base with arguably a larger reach than one could ever achieve via traditional marketing and certainly on a more global scale. From these statistics we can get a general idea on our audience and better predict strategy and placement for certain businesses.

Some Stats:
Surprisingly, the United Kingdom has the highest online population, with the United States ranking 5th after Germany, France, and Japan. The average American, however, spends an average of 32 hours online per month, doubling the average time for global Internet users at 16 hours. Not to forget are your Spanish speaking customers, as Latin America makes up 37.74% of the online population, which is more than Asia, but less than Australia and New Zealand (Oceania on the chart). Furthermore, Brazilians have the highest number of online friends (averaging 481 friends) while Japanese have the least, averaging 29 friends. But while the Japanese may have less friends on Facebook, their mainland neighbors, the Chinese, spend the most time shopping online, more than 5 hours a week!

While Google is the most visited site (153,441,000 unique visitors per month) and searching makes up 21% of how people spend their time, 22% spend their time social networking (Facebook comes in second with 137,644,000 unique visitors per month), making it the most popular pass time over email, reading content, and other activities. Not to be forgotten, Youtube has 4 billion views per day and 60 hours are uploaded every minute while Twitter has more then 250 million tweets per day.

The Hazy Future
Lastly, and a little confusing, are the highest and least growing trends of the future. The statistics show that location based services (this makes sense with Foursquare, Twitter, Facebook, and Google all using location based services on the growing smart phone population), time shifted TV (because who doesn’t want to watch TV on their own time?), and Internet banking (again, convenience is king) are all on the rise. The confusing bit is the least growing category, citing professionally created videos, live internet videos and user created videos as the least growing. So what kind of videos does that leave? I suppose that is the question of the future!


Written by Kristine Colosimo
Marketing and Management Coordinator A-Side Worldwide

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