News

With A-Side Your Success is Guaranteed

 •  Jun 13
Photo copyright: Laney Griner

Social Media Services with a Money Back Guarantee

A-Side Worldwide marketing is now the proud owner of a Money Back Guarantee on its social media advertising programs. Give us 3 months to get your system up to speed and if you’re not making more money than you’re spending on our services, we’ll give you all three months of our ad management and creative fees back.

Why are we Taking this Kind of Risk?

First, we don’t see it as risky. We fully believe in our capabilities to produce results such as the 50% increase in online revenue we created for our client Echo Valley.

Secondly, the guarantee forces us to identify success. If we’re going to guarantee you’ll make more than you spend, we have to identify the exact point where that level of success is achieved. Once we work together to pinpoint the exact moment success occurs, we can create a strategic plan and timeline for how and what resources it will take to get there.

Most companies active in social media have no system for measuring how social media tangibly contributes to their businesses. They have no goal for the success of their programs other than accumulating likes, comments, @mentions and retweets. At some point those metrics must translate into money earned or money saved to have true value. We start by using those metrics to drive sales and profitability.

Finally, we’ve created social proposals for various companies who are extremely excited about the possibility of using social media and digital marketing to create a revenue stream for their businesses, but regularly hit a wall when it comes to pricing.

Unsurprisingly many companies have sticker shock about the price of social marketing services. I’m sure they’ve thought to themselves, “My children play around on Facebook all day for free. Why does it cost that much for you to do it?” Their response to the price is usually, “Do we have to jump in the pool head first? Can’t we just dip our toe in and test out the water?”

We’ll explain the cost in a bit, but as you probably know in regards to water, you’re body adjusts much more quickly if you jump right in. With our guarantee, there’s no risk to you in doing so.

How is A-Side’s Social Media Different?

A-Side Worldwide’s Social Media programs create a revenue stream of new customers driven through social advertising and social relationships that encourage repeat sales from current clients.

Revenue generated through social advertising is extremely scalable. Once you’ve laid the foundation, you can predictably increase the flow of leads, sales and profit by increasing the money you spend on ads.

There are significant differences between social advertising and traditional advertising. With advertising in traditional mediums such as print, TV and radio, you place an ad, let it run to the end of its cycle, and pray that it’s successful. You may not know the true results for months, and you generally commit to run the ad often over a certain time period hoping frequency will boost your results.

One of the main benefits of social advertising is that most platforms allow Pay Per Click ads, allowing you to pay only when your ad is successful. Thus, you should create many ads, but only continue to run successful ones. Social ad platforms, unlike their traditional counterparts, require constant change. If an ad is not producing results within hours, it will likely never produce results.

A-Side will create and modify your ads and continue to monitor their success, regularly trying to create ads that are better than the current best. Ads that perform well cost less per click, increasing your results without increasing your budget. We performed a social advertising audit for one of our clients and realized we could have saved them $17,000 if they’d hired us to manage their ads for the previous year.

Beyond ad performance, the quality of the traffic coming from the ads must also be monitored because a successful ad could send a high amount of traffic that does not convert profitably.

Daily monitoring and modification of many elements of your social program is why the cost is higher than you might expect. The ability to make those modifications is why we’re able to guarantee success.
As long as your company brings a quality product or service to the table, we guarantee your investment in working with us will be profitable when you hire A-Side to produce and manage your social media marketing and advertising.

We Guarantee Your Success With Social Media

As long as you’re interested in creating a successful social marketing presence, it’s no longer important for you to understand exactly what we do, or how we do it. Know that your success is guaranteed, and that we have no intention of giving a dime of your money back!

Martin Smith
Marketing Strategy Consultant, A-Side Worldwide
Ready to kick your digital marketing into high gear? Email me.